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Name calendars › DirectSmile
DirectSmile calendars with names
Each client's name, written inside all 12 photos.
We produce calendars with genuine DirectSmile technology in our Barcelona workshop. You send us a list of names and each person receives a calendar made for them, with your company's logo.
DirectSmile distributors for Spain · From 50 units · No setup fees · PDF proof with your real names · Delivery included to 49 European countries
Original photoWith DirectSmile
A DirectSmile calendar is a desk calendar in which each recipient's name appears written inside all 12 photographs and on the cover, integrated into the scene, not printed on top. From a single list of names, a different version is produced for each person.
What DirectSmile is and why the name looks photographed.
DirectSmile is the software that invented variable-data image personalization. It was born in Germany, is now part of EFI, and is used by printers all over Europe for direct marketing campaigns, greeting cards and calendars.
Each scene is prepared just once: we define the surface where the name will go (the sand, a blackboard, a trail in the sky), its perspective, the material and the light. Then DirectSmile generates a new image for every name on your list, in high resolution and ready to print.
The result is not a label or floating text. The name sinks into the sand, lights up in the neon and dissolves into the clouds just as it would if someone had written it there before the photo was taken. That's why whoever receives it doesn't think it's a mass-produced item.
- 1Real perspectiveThe name follows the plane of the surface: the ground, the wall, the curve of a ball.
- 2Texture of the materialFurrows in the sand, grain in the snow, chalk on the blackboard, engraved wood.
- 3Light and shadow of the sceneThe name receives the same light as the photo, with its highlights and shadows.
- 4A thousand names, the same resultShort names, long names, names with accents or with “&”: all with the same quality, no manual retouching.








Over 1,000 scenes in 19 techniques. See the full gallery.
DirectSmile versus the other ways of putting a name in a photo.
There are three ways to personalize a calendar with names. Only one holds up across a run of hundreds of names without losing quality.
| DirectSmile (Estudi Roig) | Text on top of the photo | Artificial intelligence | |
|---|---|---|---|
| How the name looks | Inside the scene, with perspective, texture and light | An overlaid, flat caption | Integrated, but every image comes out different |
| Lettering and long names | Exact, with accents, ñ and “&”; long ones wrap onto two lines | Exact, but not integrated | Frequent errors in letters and accents |
| The same scene for everyone | Yes, identical on every calendar | Yes | No: the scene changes from one name to the next |
| 500 names × 12 photos | Generated in minutes | Fast | Hours of generation and one-by-one checking |
| Proof before printing | PDF with your real names, including the longest | Mock-up with “First Last” | Individual samples |
Why order your DirectSmile calendars from Estudi Roig.
Many name calendar companies charge extra for setup, for each proof and for every photo change, and only ship within their own country. We include everything in one fixed price.
| Estudi Roig | Typical in the industry | |
|---|---|---|
| Order setup | Included | €15 to €65 per order |
| Proof before printing | PDF with real names, free of charge | Additional revisions charged |
| Choosing the 12 photos | Over 1,000 scenes at no extra cost, or your own photos | Fixed photo sets; changing photos costs extra |
| Delivery | Included to 49 European countries | Extra, or to one country only |
| Who produces it | DirectSmile distributors, in our own workshop | Not always stated |
DirectSmile calendar prices.
Price per calendar with each recipient's name in all 12 photos and on the cover. Includes design, personalization, printing, wire-o binding and delivery across Europe.
| Quantity | Price per calendar | Order total | |
|---|---|---|---|
| 50 calendarios | 13,96 € | 698,00 € | Calculate for 50 → |
| 100 calendarios | 10,96 € | 1.096,00 € | Calculate for 100 → |
| 250 calendarios | 6,71 € | 1.677,50 € | Calculate for 250 → |
| 500 calendarios | 5,76 € | 2.880,00 € | Calculate for 500 → |
| 1,000 calendars | 5,16 € | 5.160,00 € | Calculate for 1,000 → |
| 2,000 calendars | 4,81 € | 9.620,00 € | Calculate for 2,000 → |
Prices excl. VAT (21%), with scenes from the catalogue. With your own photos, each photo costs €110 in design, once per order. Any other quantity from 50: work it out instantly in the calculator.
Delivery included across Europe.
We produce in Barcelona and ship to 49 countries at no extra cost. The price you see in the calculator is the final price of your order, wherever you are.
- 1A single shipment, ready to hand outWe ship the whole order to your office or to the address you give us, with every calendar already personalized.
- 2Clear lead timesProduction within a maximum of 15 working days from when you approve the proof and payment is received. Transit time depends on the destination, and we confirm the date before printing.
- 3In your clients' languageMonths, days and public holidays in the language and country of each recipient. Several versions in one order, in a single production run.
- 4Several offices or countriesNeed to distribute across offices in different countries? Tell us when you order and we'll organize it with you.
Countries with delivery included
Albania · Andorra · Austria · Belgium · Bosnia and Herzegovina · Bulgaria · Croatia · Cyprus · Czechia · Denmark · Estonia · Faroe Islands · Finland · France · Germany · Gibraltar · Greece · Guernsey · Hungary · Iceland · Ireland · Isle of Man · Italy · Jersey · Kosovo · Latvia · Liechtenstein · Lithuania · Luxembourg · Malta · Moldova · Monaco · Montenegro · Netherlands · North Macedonia · Norway · Poland · Portugal · Romania · San Marino · Serbia · Slovakia · Slovenia · Spain · Sweden · Switzerland · Ukraine · United Kingdom · Vatican City
For destinations outside the European Union, your quote will explain how customs are handled.
How to order a DirectSmile calendar.
Choose
Portrait or landscape format and the 12 scenes from the catalogue. Or send us your photos.
Paste the names
One per line, when you order or later from your personal link. People or companies, in any language you like.
Approve the proof
A PDF generated with DirectSmile and your real names, month by month, including the longest one on the list.
Receive them
We print, bind and ship to any country in Europe. Maximum 15 working days of production.
“We have worked with Estudi Roig on several occasions. Very professional, excellent service and very tight deadlines met.”
“I've been working with Estudi Roig for 4 years. The result has always been superb thanks to their service, quality, professionalism and speed.”
Over 130 reviews on Google. Meet Estudi Roig, a digital print shop in Barcelona for over 30 years.
Questions about DirectSmile calendars.
What is DirectSmile?
DirectSmile is variable-data image personalization software. From a list of names, it generates a different version of each photograph with the name integrated into the scene (written in the sand, in the snow, in a neon sign, in the clouds), calculating perspective, texture and light so it looks as if it was photographed there.
What is a DirectSmile calendar?
It is a calendar in which each recipient's name appears inside all 12 photos and on the cover. From a single list of names, a different calendar is produced for each person, with the logo and details of the company giving it.
Is it the same as adding the name with artificial intelligence or an online template?
No. An online template overlays the text on top of the photo. Artificial intelligence generates each image from scratch and can distort letters or change the scene from one name to the next. DirectSmile starts from photographs prepared just once and writes every name with the same quality and the same result across all 12 photos, for hundreds or thousands of recipients.
How much does a DirectSmile calendar cost?
Between €4.71 and €13.96 per unit excl. VAT, depending on quantity, from 50 units. The price is fixed: it includes design, personalization of every name, printing, binding and delivery across Europe. There are no setup fees and no charge for proofs.
Do you ship the calendars outside Spain?
Yes. Delivery is included in the price to 49 European countries, including France, Germany, Italy, Portugal, the Netherlands, Belgium, Ireland, the United Kingdom, Switzerland and the Nordic countries. We produce in Barcelona and ship the whole order to the address you give us.
What is the minimum order and the delivery time?
The minimum is 50 calendars. We produce within a maximum of 15 working days from when you approve the proof and payment is received, plus transit time.
Can I use my own photos with DirectSmile?
Yes. With the bespoke option we prepare your photos so the name blends into them. Each of your own photos costs €110 in design, once per order, and you can combine them with scenes from the catalogue.
Can the calendar be in another language?
Yes. Months, days and public holidays can be in the language and country of your recipients, and several versions can be produced in a single order.
I'm a printer. Can I work with DirectSmile?
Yes. Estudi Roig is the DirectSmile distributor for Spain. We can produce the calendars for your clients under white label, or advise you on the software.
Your list of names today. Your DirectSmile calendars in 15 days.
Calculate the price in a minute, choose your scenes and place your order before the December rush.